China CEO: Voices of Experience from 20 International Business Leaders中国CEO pdf kindle caj 下载 azw3 umd 电子版 夸克云

CHINA CEO: Voices of Experience From 20 International Business Leaders is based on interviews with 20 top executives and eight experienced c***ultants based in China. The book is packed with first-hand, front-line advice from ve***ns of the China market. Hear directly from the top executives heading up the China operati*** of Bayer, British Petroleum, Coca-Cola, General Electric, General Motors, Philips, Microsoft, Siemens, Sony and Unilever, plus expert China-based c***ultants at Boston C***ulting Group, Korn/Ferry International, McKinsey & Company, and many more.

Each chapter provides practical tips and easy to gr*** models that will help new managers in China to be effective. In CHINA CEO, we delive***hat other Western authors can't – first-hand reflecti*** based on over 100 years' collective experience in China. The book presents this rich knowledge in a readable, conversational style suitable for time-c***trained executives. Each chapter gives specific advice on how to manage Chinese employees, work with Chinese business partners, communicate with headquarters, face competitors, battle intellectual property rights infringers, win-over Chinese c***umers, negotiate with the Chinese government, and adapt yourself (and your family) to life in China.

Foreword: China: A Must-win Market.

Introduction: Opportunity and Challenge.

Chapter 1. Qualities of a Successful International Manager in China.

Chapter 2. Managing Chinese Employees.

Chapter 3. Working with Business Partners.

Chapter 4. Communicating with Headquarters.

Chapter 5. Facing Competitors.

Chapter 6. Battling Intellectual Property Rights Infringers.

Chapter 7. Winning Over Chinese C***umers.

Chapter 8. Negotiating with the Chinese Government.

Chapter 9. Living in China.

Chapter 10. Conclusion.

Appendix: Research Methodolgy.

Index.

Juan Antonio Fernandez is a professor of management at China Europe International Business School, which ranks 22nd worldwide among MBA programs on the Financial Times index.

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