Contemporary strategy ***ysis现代战略分析 pdf kindle caj 下载 azw3 umd 电子版 夸克云

The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition。Introducing students，especially MBA candidates，to the core concepts and principles of strategy，the text combines a rigorous approach to business strategy ***ysis with lively examples of current practice。This title：now includes thorough coverage of internet-based strategies，fresh examples of resource-based competitive advantage，additional case illustrati*** in every chapter，and new self-study questi***；features a new two-colour design throughout with high-spec artwork；introduces students to the core concepts and principles of strategy，and offers them the tools they need to formulate and implement these；combines Grant's renowned rigorous approach to business strategy ***ysis with lively examples of current practice.It is ***ed by a range of online resources，including a guide for instructors and downloadable PowerPoint slides for students。

Preface xiii

PART Ⅰ INTRODUCTION

　1　The Concept of Strategy

　　Introduction and objectives

　　The role of strategy in success

　　The basic framework for strategy ***ysis

　　A brief history of business strategy

　　Strategic management today

　　The role of ***ysis in strategy formulation

　　Summary

　　Self-study questi***

　　Notes

PART Ⅱ

　2　Goals, values, and performance

　　Introduction and objectives

　　Strategy as a quest for value

　　Strategy and real opti***

　　Putting performance ***ysis into practice

　　Beyond profit：values and social resp***ibility

　　Summary

　　Self-study questi***

　　Notes

　3 Industry ***ysis : the fundamentals

　　Introduction and objectives

　　From environmentaI ***ysis to industry ***ysis

　　The determinants of industry profit：demand and competition

　　Analyzing industry attractiveness

　　Applying industry ***ysis

　　Defining industries：where to draw the boundaries

　　From industry attractiveness to competitive advantage：identifying key SUCCESS factors

　　Summary

　　Self-study questi***

　　Notes

4 Further topics in industry and competitive ***ysis

　　Further Topics in Industry and Competitive Analysis

　　Introduction and objectives

　　Extending the five forces framework

　　The contribution of game theory

　　Competitor ***ysis

　　Segmentation ***ysis

　　Strategic groups

　　Summary

　　Self-study questi***

　　Notes

　5 Analyzing resources and capabilities

　　tnalyzing Resources and Capabilities

　　Introduction and objectives

　　The role of resources and capabilities in strategy formulation

　　The resources of the firm

　　Organizational capabilities

　　Appraising resources and capabilities

　　Putting resource and capability ***ysis to work：a practical guide

　　Developing resources and capabilities

　　Summary

　　Self—study questi***

　　Appendix：Knowledge management and the knowledge—based view of the firm

　　Notes

6 Organization structure and management systems

　　rganization Structure and Management Systems

　　Introduction and objectives

　　The evolution of the corporation

　　The ***anizational problem：reconciling specialization with coordination and cooperation

　　Hierarchy in ***anizational design

　　Applying the principles of ***anizational design

　　Alternative structural forms

　　Management systems for coordination and controI

　　Summary

　　Self-study questi***

　　Notes

PART Ⅲ THE ANALYSIS OF COMPETITIVE ADVANTAGE

7 The nature and sources of competitive advantage

　8 Cost advantage

　9 Differentiation advantage

PART Ⅳ BUSINESS STRATEGIES IN DIFFERENT INDUSTRY CONTEXTS

　10 Industry evolution and strategic change

　11 Technology-based industries and the management of innovation

　12 Competitive advantage in mature industries

PART Ⅴ CORPORATE STRATEG

13 Vertical integration and the scope of the firm

　14 Global strategies and the multinational corporation

　15 Diversification strategy

　16 Managing the multibusiness corporation

　17 Current trends in strategic management

Index

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：Contemporary strategy ***ysis现代战略分析在线阅读

在线听书地址：Contemporary strategy ***ysis现代战略分析在线收听

在线购买地址：Contemporary strategy ***ysis现代战略分析在线购买

暂无原文赏析，正在全力查找中！

书籍介绍

在线阅读本书

The pre–eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy ***ysis with lively examples of current practice.

Now includes thorough coverage of internet–based strategies, fresh examples of resource–based competitive advantage, additional case illustrati*** in every chapter, and new self–study questi***

Features a new two–colour design throughout with high–spec artwork

Introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these

Combines Grant’s renowned rigorous approach to business strategy ***ysis with lively examples of current practice

Supported by a range of online resources, including a guide for instructors and downloadable PowerPoint slides for students, available at www.blackwellpublishing.com/grant