The Iabc Handbook Of Organizational Communication: A Guide To Internal Communication, Public Relati***, Marketing, And Leadership9780787980801 pdf kindle caj 下载 azw3 umd 电子版 夸克云

The IABC Handbook of Organizational Communication is the fourth

edition of the best-selling resource that offers a comprehensive

collection of practical knowledge and insights about effective

corporate communication and its effect on ***anizational

success.With contributi*** from the leading experts in

***anizational, business, and corporate communicati***, this

invaluable resource examines each of the functional areas of

***anizational communication including internal communication,

public relati***, marketing, and communication strategy. This

important book is written for communicators in ***anizati*** of all

types—large and small, public and private, for profit and not for

profit.The contributors *** how these fields are changing

and what the future holds. This edition includes illustrative case

studies and information on new topics such as globalization and

crosscultural communication, new technologies and employment

patterns, corporate resp***ibility, research measurement and ROI,

and the virtual corporation.

From the Inside Flap

The IABC Handbook of Organizational Communication is the fourth

edition of the best-selling resource that offers a comprehensive

collection of practical knowledge and insights about effective

corporate communication and its effect on ***anizational

success.

Foreword.

Preface.

About the Authors.

PART ONE: BUSINESS COMMUNICATION IN THE EVOLVING CORPORATION.

　1 Characteristics of Excellent Communication (James E. Grunig,

Larissa A. Grunig).

　2 The Corporate Communicator: A Senior-Level Strategist (Nick

Durutta).

　3 Organizational Culture (Paul M. Sanchez).

　4 The Communication of Trust (Pamela Shockley-Zalabak, Kathleen

Ellis).

　5 Communication Ethics: Sorting Out What Is Right and Wrong (Mark

P. McElreath).

PART TWO: MANAGING COMMUNICATION.

　6 Strategic Approaches to Managing the Communicati*** Function

(Diane M. Gayeski).

　7 Strategic Planning: Timeless Wisdom Still Shapes Successful

Communication Programs (Lester R. Potter).

　8 Aligning Internal Employee Communication with Business Strategy

(Ayelet Baron).

　9 Issues Management: Linking Business and Communication Planning

(Ge***e McGrath).

　10 Change Communication: Twelve Questi*** to Ask Before

Communicating Change (Carol Kinsey Goman).

　11 Current Realities in Crisis Communication (Elpi O. Cuna

Jr.).

　12 Corporate Social Resp***ibility (Adine Mees).

　13 Communicating for a Merger or an Acquisition (Patricia T.

Whalen).

　14 Managing and Communicating Cultural Diversity (Jenifer

Armand-Delille).

　15 Communication Counsel in Corporate Communication: The Care and

Feeding of Leadership (Mark Schumann).

PART THREE: INTERNAL COMMUNICATION.

　16 Internal Communication (Brad Whitworth).

　17 Manager-Employee Communication (Hilary Scarlett).

　18 Throwing Rocks at the Corporate Rhinoceros: The Challenges of

Employee Engagement (Roger D’Aprix).

　19 Communicating Major Change Within the Organization (Rodney

Gray, Gerard Castles).

　20 Internal Communication Media (Tamara L. Gillis).

　21 Internal Branding: Employer Branding (R. Alan Crozier).

PART FOUR: PUBLIC RELATIONS.

　22 Public Relati*** Research and Planning (Don W. Stacks).

　23 The CEO-Leader as Relati***hip Builder: Convinced But Unengaged

(J. David Pincus, Stephen C. Wood).

　24 Successful Media Relati*** (Brenda Siler).

　25 Investor Relati*** and Financial Communication (Karen

Vahouny).

　26 Government Relati*** (Bill Carney).

　27 Taking a Leadership Position in the Community: It Is About More

Than Writing a Check (Mary Ann McCauley).

　28 Public Relati*** and Ethical Conduct (Meryl David, Todd T.

Hattori).

　29 Measuring Public Relati*** Programming (Mark Weiner).

PART FIVE: MARKETING COMMUNICATION.

　30 Marketing Communication Today (Lorenzo Sierra).

　31 Branding and Brand Management: Integration and Innovation (Paul

Mlodzik).

　32 Building and Sustaining a Dynamic Corporate Reputation (Alison

Rankin Frost).

　33 Communication for Customer Satisfaction and Loyalty (Jeff

Schmidt).

　34 Measuring Marketing Communication (Merry Elrick).

PART SIX: THE FUTURE OF BUSINESS COMMUNICATION.

　35 The Future of Measurement in Corporate Communication (Vicci

Rodgers).

　36 Navigating the Infinite Nature of Knowledge (Kellie

Garrett).

　37 New Values for a New Workplace (Christopher Nevill)

　38 The Future of Integrated Communication (Jane Sparrow).

　39 International Communication (Sylvie Testard-Ramírez).

　40 The Impact of Technology on Corporate Communication (Shel

Holtz).

　41 The Future of Business Communication (Katherine Woodall).

　Index.

　　Tamara L. Gillis, Ed.D., ABC, is associate

professor and chairman of the Department of Communicati*** at

Elizabethtown College, Pennsylvania. The IABC Research Foundation

honored he***ith the 2004 Lifetime Foundation Friend Award.

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书籍介绍

The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on ***anizational success. With contributi*** from the leading experts in ***anizational, business, and corporate communicati***, this invaluable resource examines each of the functional areas of ***anizational communication including internal communication, public relati***, marketing, and communication strategy. This important book is written for communicators in ***anizati*** of all types—large and small, public and private, for profit and not for profit. The contributors *** how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate resp***ibility, research measurement and ROI, and the virtual corporation.