C***umer Behaviour消费者行为 pdf kindle caj 下载 azw3 umd 电子版 夸克云

C***umer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their c***iderably experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key ***ects of the C***umer Behaviour in a lively but rigorous manner. They also include topical issues, such as C***umer Misbehaviour, and the growing trend within marketing to attempt to understand c***umers through an ever-expanding range of personalised transactional and profile data.

About the Authors

Preface

PART 1: INDIVIDUAL ASPECTS OF CONSUMER BEH***IOUR

Chapter 1: C***umer Motives and Values

Introduction

Motivation

Maslow s Hierarchy of Needs

Freudan Theory of Motivation

Memetics

Cognitive Dissonance as Motivator

Motivation and Shopping

Values

Motivation Research

Means-End Chain Analysis and Laddering

Summary

Questi***

Further Reading

Chapter 2: C***umer Resp***e to Marketing 1

Introduction

Exposure

Attention

Perception and Interpreation

Symbolism in Perceptual Interpreation

Summary

Questi***

Futher Reading

Chapter 3: C***umer Resp***e to Marketing 2

Introduction

Learning

Attitudes

Summary

Questi***

Futhrer Reading

Chapter 4: C***umer Resp***e to Marketing 3

Chapter 5: C***umer Demographics

Chapter 6: C***umer Psychographics

Article: Piacentini, Mand Mailer, G(2004) Symbolic C***umption in Teenagers Clothing Choice, Journal of C***umer Behaviour 3(3), 231-264

PART 2: SOCIAL AND GRUOP ASPECTS OF CONSUMER BEH***IOUR

Chapter 7: Social Group, Tribal and Household Buying Influences

Chapter 8: Culture, Sub Culture

Article: Belch & Willis (2002) Family Decision Making at the turn of the century: has the changing structure of households impacted the family decision-*** process? Journal of C***umer Behaviour 2(2), 111-124

PART 3: INTEGRATED APPROACHES TO CONSUMER BEH***IOUR

Chapter 9: New Product Buying

Chapter 10: Repeat, Loyal and Relational Behaviour

Chapter 11: Databased C***umer Behaviour

Chapter 12L C***umer Misbehaviour

Article: Fitchett, JAand Smith, A(2002), C***umer Behaviour in an Unregulated Market: The Satisfacti*** and Dissatisfacti*** of Illicit Drug C***umption, Journal of C***umer Behaviour 1(4), 355-368

Article: Woodside, A.G(2004), Advancing Means-End Chains by Incorporating Heider’s Balance Theory and Fournier’s C***umer Brand Relati***hip Typology, Psychology and Marketing 21(4), 279-294

Glossary

References

Index

Publisher's Acknowledgements

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作者简介：Martin Evans is a Senior Fellow at Cardiff Business School. He previously held professorial posts at the Universities of Portsmouth, Glam***an and West of England. His industrial experience was with Hawker Siddeley and then as a c***ultant to a variety of ***anizati*** over 30 years. Martin's specialist areas include direct marketing, c***umer behaviour and marketing research and information and he has over 180 publication including eight books, mostly in these areas. He is an academic prize winner at the International Marketing Communicati*** Conference, the Academy of Marketing, the Learning and Teaching Support Network ( ITSN) and Institute of Direct Marketing. He is a Fellow of Both the Chartered Institute of Marketing and Institute of Direct Marketing.